digital payments india

Have You gone Digital with Payments?

While Cash is still the most sought after payment method, the recent demonetization move has given a huge push to digital payments. Although over the last few years, online transactions have become more popular but the growth it has got in the last few days is unprecedented. At CitrusPay and PayU have seen a huge uptake on the use of the solutions payment links since the demonetization announcement. Many cash-on-delivery orders are now being channeled to the payment links that can be sent on email, WhatsApp or SMS. Merchants from varied business categories & use cases have come forward and started accepting digital payments. One such story is of a Grocery store in Mumbai. Amit is a regular customer of the store.


Scene before demonetization:

Shopkeeper: “Your bill is Rs 1800”. Passes the receipt

Amit: “Ok, How about a card for payment?”

Shopkeeper: “Only Cash please!”

Amit: “Sorry, I have run out of Cash.”

*Reluctantly searches and takes out the POS machine, connects the wires. Payment done*

Scene after demonetization:

Shopkeeper: “Your bill is Rs1800, please provide me your mobile number”

Amit: *Surprised* My number is 966******9

Shopkeeper: Creates itemized bills through the Seller app, shares the payment link over Whatsapp

Amit: Pays the bill online by his debit card. *Smiles*


The payments link is just one solution to your customer’s payments problem. As a merchant there are multiple online payment options that you can give offer like wallet, netbanking, credit or debit cards and very soon UPI. Furthermore, these are very safe with the highest level of security  and easy integration.

The above story of the Grocery shop is just one among the hundreds that has appeared in the last few days. Many individuals/small businesses have now started using the payments link solution to accept payments from their customers. The numbers speak for themselves. Within 24 hours of this announcement our transactions had dramatically increased to 85%, and our average daily transactions amounting to 12 lakhs daily is expected to reach 25 lakhs in the upcoming days.

It is important for you to understand that your customers are willing to try for online payments. Are you geared up to change for your customers and give them the option to PayU digitally?